The role of a surface land coordinator may appear passive at first, but in reality, it requires diligent efforts to ensure all parties are working together in harmony. It's not about controlling movement, but rather directing it and providing essential support.

In designing the branding for this role, we drew inspiration from the image of a shepherd, which reflects qualities of reliability and confidence, while also subtly nodding to the oil industry. The typeface we chose is solid and highly legible, while the monochromatic colour theme pays homage to Stacey's Scottish/Irish heritage.